Will is a born entrepreneur, and helped both Amazon and Jumia grow their digital marketplaces. As the Head of Operations at Jumia he introduced and streamlined ecommerce operations into the Kenyan market, and as co-founder and CEO of ZUMI he is now using that experience to push us into ever-new frontiers as we build ZUMI to be Africa’s next unicorn.

A software developer at the core, Mohamed has built tech products that have helped Amazon and Space X scale their footprint across geographies and products from ecommerce to rockets. With a strong entrepreneurial mind from years in Silicon Valley, he also founded and launched ride-hailing app Hava in Kenya before joining ZUMI as our CTO.

As the launcher of Jumia in Tanzania, Sabrina helped establish and grow the startup to an ecommerce power house. She is our financial wiz and keeps track of budgets, forecasts and finances. After graduating with an MBA from INSEAD she has spent the following 8 years in East Africa building ecommerce businesses.

Eric has over 20 years of industry experience from Coca Cola and Twiga amongst others, and as the general manager of Twiga he helped build what is now one of the largest FMCG distributors in the region. Eric is a full-on commercial thinker, always on top of our growth and expansion and enjoys taking ideas from strategy into execution at the ground level.

Tomas has more than 6 years experience working with digital commerce, both at BCG and as a growth equity ecommerce investor. As our COO, he is passionate about making supply chains in developing markets transparent, efficient and sustainable, and received an MBA from Harvard Business School focusing on sustainability and social impact.